Tsuyuhikari (Roasted Matcha)

TSUYUHIKARI (ROASTED MATCHA)

Type: Single Cultivar 
Grade: First Harvest Matcha
Cultivar: Tsuyuhikari
Origin: Ei, Kagoshima, Japan
Special Processing: Roasted

About This Matcha

TSUYUHIKARI (Roasted Matcha) is a single-cultivar matcha made from shade-grown tencha, following the same core process as regular matcha—with one additional step: roasting before milling.

Tsuyuhikari is a cultivar known for its clarity, natural sweetness, and relatively low bitterness. In Kagoshima, where warmer temperatures and longer growing seasons support vigorous leaf growth, Tsuyuhikari tends to develop fuller aroma and a softer, rounder profile compared to cooler regions. These conditions make it well-suited to treatments that emphasize warmth and depth.

After shading, steaming, and drying, the tencha is gently roasted, then milled into a fine powder. This added step shifts the character of the matcha, softening grassy notes and emphasizing warmth, depth, and comfort while still retaining a green appearance.

Ei, Kagoshima is known for its progressive tea production and willingness to explore new expressions of green tea. This matcha reflects that approach—grounded in proper matcha processing, yet open to variation.

As with other single-cultivar matcha, this product is unblended. What you taste comes from the cultivar, the region, and the processing choices.

Single cultivar matcha is typically more expensive due to smaller production volumes and limited flexibility compared to blends. This does not imply superiority—only greater specificity.

Experience

Low bitterness with a smooth, rounded profile.
Toasty and nutty, with creamy texture and natural sweetness.
Less grassy and less umami than regular matcha.
Strong vegetal aroma.

This matcha also foams quickly, requiring minimal whisking.

Processing

Shade-grown tencha
→ Steamed
→ Dried
→ Roasted
→ Milled into fine powder

The roasting step adds depth and warmth while maintaining a green color of the powder.

Production Details

• Harvest: First harvest

• Grind Type: Machine milled

• Farming: Conventional

Product Details

• Pure, unsweetened roasted matcha powder

• No preservatives or food coloring

• Fresh and properly stored

• Directly sourced from Japan

Size: 30 g · 50 g
Packaging: Ziplock pouch
Best consumed in: 6 months

Storage & Handling

Seal it tight – Store in an airtight container to protect flavor and aroma. Double-sealing is recommended.
Keep it dark – Use an opaque container to prevent color loss.
Avoid heat – Store in a cool, dry place. If refrigerated, seal well to prevent odor absorption.
Daily portioning – Transfer daily use into a smaller sealed container to reduce exposure.

Preparation 

Suitable for usucha-style preparation, milk-based drinks, or warm, comforting matcha applications.
Foams easily with light whisking.

Iced Matcha Latte

• 3 g roasted matcha

• 60 ml hot water (80 °C)

• 10 ml syrup

• 100 ml oat milk

• Ice

Adjust ratios according to your preferred taste.